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Olcay Morreale


I have attended for 4 different training courses in this autumn at the Museum of London. The half-day sessions explored for the role of volunteering with my museum visitors, young audiences and disability awareness. The sessions are aimed at volunteers be confident about developing new skills and experiences in museum environment. I found the workshops are very useful for my present projects. For instance understanding disability is so important to design a layout for an exhibition that please all the visitors. 



My current project is related to “Breast-feeding awareness Week”. I have worked as a breast-feeding peer supporter for almost 4 years. I have seen a lot of campaigns and they mostly show a baby on the advert. I wanted to use a tree that represents mothers audience will visualize fruits as breasts. It is a conceptual illustration that reminds people that organic aspect of breastfeeding opposite manufactured formula milk product. The film is still in progress…

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We were at the market place in Blueprint bar on Friday 29th and Saturday 30thJune. I was given 6ft trestle table  putting up my hand made Craft accessories to sell to the students that day. We receive some support from SU arts team and Art Smart. It wasn’t so hectic as I imagined but it was just fun and some more good experience for all of us!

The SCC is the stored objects are kept and where most object-based research is completed at Horniman Museum & Gardens in Greenwich.  We had a very amazing tour with the collection management team; they talked about the collections including pest control treatment, photography, and reviews of the objects. Late anthropologists began to explain difference in cultures as reflecting people’s adaptations to their environment rather than of a linear cultural evolution. The objects began to be displayed as being representative of the different ways of life of people who made them. Curators nowadays seeks to understand other cultures view’s of the world and acquire objects which illustrates this such objects begin to show the staring of materials, ideas, across cultures brought to create a less ethnically divided world.

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I have recently attended The Learning stream of seminars which has been curated by Culture 24, was exploring the latest in cultural learning; these sessions has opened up new possibilities and thinking for education departments. The speakers were Jenny Blay, Head of Museum Learning, The Langley Academy and Janet Stott, Head of Education; Oxford University Museum of Natural History Langley Academy is the first school in the UK to work towards embedding museum learning across the curriculum. Get the inside track on how the school is getting on and the impact of this approach. Also, from the other side of the fence, hear how one of the school’s local partners, the Oxford Museum of Natural History, provides support and how this has impacted upon their working practices.

At the seminar, the main question was asked ‘What is the Museum Learning?’ the Museums can support development of skills for independent enquiry through variety of opportunities. It is a multi-sensory stimulus of real objects learning in an unusual environment. The main goals are Observing, Identifying, Making connections, Relating subjects, Exploring objects, Presenting ideas, Asking questions, Demonstrating, Evaluating evidence and Making displays.

Transferring Knowledge Across Contexts:
The images by Olcay Morreale

How does one learn to apply their knowledge and skills when there is no impetus from outside, or problem put before them by an other? Here the concept of “Transfer” is very helpful. Psychologists have distinguished between two kinds of transfer; near and far transfer.
Near transfer simply means that one has applied what she or he knows in high similar contexts, as in case of someone who transfers her knowledge of how to drive a car into context of driving a truck.

Far transfer involves, bigger conceptual hurdle as in the case of someone transferring her knowledge of geometry to the games billiards. Far transfer involves active reflection on the connections between problems and requires the application of skills and knowledge in diverse situation. They also need ‘teachers’ or ‘guides’ who can expose them strategies for thinking
About the connections between their experiences. The more explicit the reflection process the more likely is that a person will learn how to make CONNECTIONS on his or her own. Recognizing that learning is incremental process…

March 2012, I was in Istanbul for a week for the event called ‘IKSV Design Biennial Workshop’ carried out by several institutions and teams such as Domaine de Boisbuchet, Mede in Sishane & Design Quartiers Ehrenfeld , TAG platform and so on. The workshop was open to undergraduate students studying urban, environmental, architecture, graphic and fashion and new media design departments. I took part at TAG platform that specializes on urban design and raising awareness in urban environments. The platform was focused on the relation of people to the city and design problems in the city. The workshop was analyzing and the elements that make life harder for people in Karakoy streets in Istanbul. We looked around the area to describe the following elements; the traffic circulation, road signage, focal points and use of space for pedestrians. At the end of the workshop we were asked to display a campaign that labels the ‘conflict’ areas of the city.

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For more details go to http://istanbuldesignbiennial.iksv.org/

While I was in Istanbul I had a chance to view one of the most famous graphic designer Ihap Hulusi Gorey’s exhibition. He was born in 1898 in istanbul.

The artist best known for his illustrations on posters and labels of several Turkish brands. His first work was the illustration for a toothpaste advertisement poster. In 1929 he established his first workshop in Istanbul and designed 1930 the famous bottle label for the Turkish liquor Raki brand “Kulüp Rakısı”. This artwork on the bottle label is still in use today.

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